Just saw the first ad of the new year on the bird sight (took a beak this weekend!). It’s an ad for a betting site for football (soccer). I have never seen a sports betting ad there before, and I live in the us and I’ve never watched football in my life! (Personal failing I’m sure).

The takeaways:

1) bird site is not getting nearly as much high quality advertiser as customers
2) the ad algorithms are crap, or produce so few potential views they can’t use them