We could keep writing these long explanations of "what went wrong with the polls" after every election OR we could simply devote much less attention to these polls in the first place.

Votes matter. Polls do not.
https://www.nytimes.com/2022/12/31/us/politics/polling-election-2022-red-wave.html

The ‘Red Wave’ Washout: How Skewed Polls Fed a False Election Narrative

The errant surveys spooked some candidates into spending more money than necessary, and diverted help from others who otherwise had a fighting chance of winning.

The New York Times

On October 19, 2022, the New York Times ran a story with the headline, "Democrats’ Feared Red October Has Arrived." The purpose of the story was to explain why the Democrats will lose badly in the midterm election, which was still nearly three weeks away

https://popular.info/p/political-media-is-broken

Political media is broken

On October 19, 2022, the New York Times — America's "paper of record" — ran a story with the headline, "Democrats’ Feared Red October Has Arrived." The purpose of the story was to explain why the Democrats will lose badly in the midterm election, which was still nearly three weeks away.

Popular Information

"When [elections] break, they usually break in one direction," NYT reporter Blake Hounshell wrote. "And right now, all the indicators on my political dashboard are blinking red — as in, toward Republicans."

https://popular.info/p/political-media-is-broken

Political media is broken

On October 19, 2022, the New York Times — America's "paper of record" — ran a story with the headline, "Democrats’ Feared Red October Has Arrived." The purpose of the story was to explain why the Democrats will lose badly in the midterm election, which was still nearly three weeks away.

Popular Information

Even if media predictions were correct, they represent a style of political reporting that is dysfunctional. Campaign coverage is increasingly focused on anticipating who will win through polling analysis. But politics is unpredictable.

https://popular.info/p/political-media-is-broken

Political media is broken

On October 19, 2022, the New York Times — America's "paper of record" — ran a story with the headline, "Democrats’ Feared Red October Has Arrived." The purpose of the story was to explain why the Democrats will lose badly in the midterm election, which was still nearly three weeks away.

Popular Information
@juddlegum real reporting requires blue-collar level efforts that are to onerous for most outlets. The 24 hour news cycle has been destructive.
@juddlegum #polling is especially unpredictable since there are info op campaigns whipping up hysteria in various rabbit holes that burble below the surface. And I’d wager it’s hard to reach those living in the alt news universe of far right channels. #polls #pollsandpublicopinion
@juddlegum it's nothing new. Just by now you'd think they'd be better at it.
@olavf @juddlegum I feel like they very much choose not to be
@gothmomma666 @juddlegum likely more along the lines of playing both-sidesism your polling questions get skewed. Not *specifically* on purpose in a malice sort of way
@olavf @juddlegum oh I no longer believe there isn’t malice
@juddlegum if 90+% of people have already decided which party to vote for maybe this coverage makes commercial sense for these pubs. A very small group of potential readers are actually looking for help deciding who to vote for…. At least for federal elections?
@juddlegum
Media has become no more nor less degenerate then the rest of American society.
Look towards society itself as a whole rather than individual industries. Remember: we recently CHOSE a decades long KNOWN fraud and gangseter wannbe cartoon character -- sent by God, no less -- prezidunt.
@juddlegum the problem with political media is the over reliance of Nate Silver and date driven journalism. This should have been corrected after 2016 but alas it’s just another factor of why the media is in trouble.
@juddlegum It seems to me that the media simply creates the political drama as if it were a movie plot. Ratings reflect how well drama unfolded in the most scandalous way instead of which outlet covered the most essential news of the day based on facts and the critical need to know. Poll analysis is just a cover for making sh1t up.
@juddlegum political reporting is broken because of this obsession for conflict-driven, binary narratives that frame elections as horse races, creating false equivalences rather than providing voters with meaningful context. It is no longer apples and oranges when one party’s candidate has policy positions, and the other’s has conspiracies…
@juddlegum I think it’s more malicious than that. They’re actively trying to influence voters.

@juddlegum Maybe it's time for media outlets to stop entrusting their elections coverage to math majors, and instead start consulting people who run or ran campaigns for a living?

The result of the mid-terms was not that surprising and was completely in-line with established polling houses' numbers in mid-October (when this headline was published) and beyond.

For example, This Sienna result from October 9-12 https://scri.siena.edu/wp-content/uploads/2022/10/US1022LV-Crosstabs.pdf showed an R+4 environment nationally and we ended up at ~R+3.4.

But what does that number, on its own, really tell you? Without context, almost nothing.

Does that number represent a significant change from a prior survey? Did the polling house weight the sample differently from previous surveys or from other pollsters (that could tell you they're thinking differently about the shape of the electorate)? Did the number precede/succeed a significant external event or a change in strategy/tactics?

That kind of context is best provided by folks who have had skin in the game. Ignoring the context in which a set of numbers was generated and simply reporting on a horse race does a huge disservice to those interested in politics, elections, and campaigns.