My favorite quote from this article:

"What’s attractive about Mastodon isn’t the software (it’s not as slick as corporate social media but it’s still very good) — it’s the values of the platform. No one is trying to hack the attention of Mastodon users for profit, no one is bombarding us with ads. It’s just a community of people, communicating."

https://worldhistory.medium.com/tech-journalism-doesnt-know-what-to-do-with-mastodon-df1309f088a0