A startup says it’s begun releasing particles into the atmosphere, in an effort to tweak the climate

Make Sunsets is already attempting to earn revenue for geoengineering, a move likely to provoke widespread criticism.

MIT Technology Review
@ct_bergstrom is it possible that they're just bullshitting for PR? the article is light on proof that the described launches actually happened:

@ct_bergstrom and now their website prominently lists this article as a "feature": https://makesunsets.com

Whatever actually happened, it seems like they're getting what they wanted out of this.

Make Sunsets

We create global cooling by launching reflective, biodegradable, high-altitude clouds. main side effect: more vivid sunsets;)

Make Sunsets