The fuck?
https://www.technologyreview.com/2022/12/24/1066041/a-startup-says-its-begun-releasing-particles-into-the-atmosphere-in-an-effort-to-tweak-the-climate/
Make Sunsets is already attempting to earn revenue for geoengineering, a move likely to provoke widespread criticism.
@ct_bergstrom and now their website prominently lists this article as a "feature": https://makesunsets.com
Whatever actually happened, it seems like they're getting what they wanted out of this.
We create global cooling by launching reflective, biodegradable, high-altitude clouds. main side effect: more vivid sunsets;)