Arvind NarayananDec 20, 2022

Mastodon has roughly 1% as many active users as Twitter. But it feels like much more than 1%. Why is that?

Because we're not a random 1%. People in some communities are much more likely to find Mastodon appealing. For example, at least 30% of the people I follow on Twitter are on here, based on their Twitter bios.

This "homophily" makes it easier for communities to reach critical mass. The downside is that it makes Mastodon more of an echo chamber (on top of the other reasons that make it so).

Show threadArvind NarayananDec 21, 2022

It’s interesting to compare Mastodon to Linux (on the desktop), which IMO appeals to similar types of people due to similar underlying philosophies. In both cases the adoption is roughly 1%.

What might make Mastodon appealing to the 99%? Some possibilities:
* Tumblr, Wordpress, etc. join the fediverse, making its network effect as big as any centralized app.
* Instances run by entities that people know and trust, such as their school, employer, town, or religious organization.

What else?

Show threadDarnell Clayton 
@randomwalker Having world leaders join would be helpful. I remember back when Barack Obama was President, his social team joined every social network under the sun (including tiny premium ones like app.net when it was alive).
Dec 21, 2022 at 3:35amWeb
Show threadStr8ngerDec 24, 2022
@darnell @randomwalker especially official govt agencies, institutions & more adoption of credible journalists & reporters will follow IMHO.