BLEURGH at Arsenal Women partnering with a make up brand to “inspire confidence in the next generation”

I mean, what? Tell me how giving your fans links to “All-Star players” such as a “flawless foundation”, “perfecting concealer” & “poreless primer” help inspire confidence?

Yuck

#WomensFootball #ArsenalWomen #Arsenal #FocusOnMyGameFace

@gem_abbott what the hell? Who is the company?
@wwljo Il Makiage
@gem_abbott just seen the article. I agree it's personal choice to wear makeup. Hopfully the press release is just really badly written. But the focus on your game face campaign seems very 90s.
@gem_abbott Men (Arsenal men's team), what's stopping you partnering with a make up brand?
@gem_abbott
Agreed. I hate the way my daughters can't go out of the house without a face on. Very different to just experimenting and enjoying it....which would be fine. "Concealer" is the last thing we should be encouraging in young people.
@gem_abbott it's been obvious for awhile that the commercial department at the club are a little ... tone deaf would be putting it mildly.

@gem_abbott

Pigging backing on this discussion as I'm struggling to find resources on encouraging equal access to teams in primary schools. There's lots of talk on all the big websites and corporate sponsorship strategies from #Disney and #weetabix but very few resources one can take to a #headteacher to ask for fairer access.

#WomensFootball
#GirlsFootball
#primary school
#ks2
#equality

@gem_abbott

If its a "mixed" team should we assume half the spaces should be proactively filled by girls? The #FA are talking about equal access by 2024, but where is the guidance?

#WomensFootball
#GirlsFootball
#primary school
#ks2
#equality
#letgirlsplay