There are a number of ways that researchers, institutions, and funders can work to promote a healthy, open, and sustainable system for scholarly communication:

Support open access publishing: One way to avoid lock-in to large corporate publishers is to support open access (OA) publishing, which makes research articles freely available to the public. Researchers can choose to publish in OA journals or can make their articles available through open access repositories.
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Use alternative publishing models: Researchers can also consider alternative publishing models, such as preprint servers and open peer review platforms, which can provide more transparency and choice in the publishing process.

Encourage institutions to adopt open access policies: Institutions can adopt open access policies that require or encourage faculty members to make their research articles openly available.

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Advocate for open access: Researchers, institutions, and funders can advocate for open access and work to raise awareness about the importance of making research freely available.

Support open access initiatives: Researchers and institutions can support open access initiatives, such as the Open Access Scholarly Publishers Association (OASPA) and the Directory of Open Access Journals (DOAJ), which work to promote open access publishing and support the development of sustainable business models.