It's an imperfect technique; it requires a lot of trail and error (and twisting). For ever 20 frames you might get a good one if you're aimed in the right place. I find the most interesting images come from starting out-of-focus. Also shoot with a wide aperture for big bokeh.
@Nick_ulivieri i like that picture a lot! i did something a bit similar to add a halo bloomish effect onto a handheld tele long exposure that i was doing. the focus pull hides the shakiness somewhat.