Spencer M. Ross

I'm having difficulty credibly teaching all the platforms in my Social Media Marketing course.

Twitter is a dumpster fire.
Meta is eroding into the abyss.
TikTok is allegedly a national security leak.
YouTube requires professional recording experience.
Only 69 of 1719 follows are here.

100% I'm going to be left with Pinterest.

Dec 16, 2022 at 4:18amWeb
Show threadLukas NevilleDec 16, 2022

@srossmktg have you tried movetodon.org? I found a bunch of bird app refugees that way.

otherwise I'm gonna be stuck shitposting on LinkedIn

Show threadSpencer M. RossDec 16, 2022

@lukasneville I have. Some of those 69 were redundant (eg you).

The reality is, as long as there's signal content there, there's still irreplaceable value. Last night I saw an RT in my feed and learned of a relevant journal I managed to never hear about in its 12 years. Odds are I would've missed it elsewhere too.

Also, I hate LinkedIn. It's probably one of the lowest on my sites. 17 years on it? and it still is the pinnacle of career social comparison.

Show threadLukas NevilleDec 16, 2022
@srossmktg LinkedIn is the absolute worst, I can't take the relentless cheerfulness and corporate bootlicking and everyone being so #humbled and #honoured to share their #bitofpersonalnews
Show threadSpencer M. RossDec 16, 2022
@lukasneville That's my thoughts exactly. "It's my honor to tell everyone that I have the distinguished opportunity to be nominated as..."
Show threadSpencer M. RossDec 16, 2022
@lukasneville Share good news, but what happened to "simple and direct?" Also, why does "authenticity" have to be all work-related? One of the worst neoliberalized elements of social media was the blur between "authentic" and "always-working" culture. Dude, sometimes I want to talk about coffee. Or Habs games. Or shitty TV. (Twitter was good for that all.)
Show threadLukas NevilleDec 16, 2022
@srossmktg what I liked about the bird app was the lack of varnish
Show threadSpencer M. RossDec 16, 2022
@lukasneville I'm unvarnished.
Show threadWhyvonneDec 16, 2022
@srossmktg Glad I teach Music to little ones. Am interested to follow along, though. (What is a #fakenadian?)
Show threadSpencer M. RossDec 16, 2022

@Whyvonne My oldest little one is taking clarinet now. God bless you. šŸ˜‚

Fakenadian = fake Canadian. I did my undergrad in Montreal and since not many Americans study in Canada, when people see my creds, they just assume I'm from there. I was a cultural sponge there and keep plugged, so it adds to the mystique.

Show threadWhyvonneDec 17, 2022
@srossmktg I wish the clarinet player much success. Like the Canadian connection. Thanks for explaining.
Show threadTom NovakDec 16, 2022
@srossmktg Security risk or not, TikTok is still currently the best of that bunch! And YouTube is very watchable if you pay to have no ads. But Iā€™m also scratching my head about what to talk about in digital marketing next semester.
Show threadKyle FreundDec 16, 2022
@srossmktg I can only imagine. Also trying to advise my organization is tricky. Anyway, setting up shop here for now & trying to find my Tumblr password...
Show threadSpencer M. RossDec 16, 2022
@KyleFreund I'm still struggling with all the alternatives. The entire broadcast microblogging space is now incredibly frothy.
Show threadKyle FreundDec 16, 2022
@srossmktg And I can't wait until they put more resources over here to make it a bit more seamless for finding/connecting & sharing. I love the federation idea, but in current state it's a pretty wonky.