Not sure what to make of this bit of nonsense. (Also, that's not how you spell her name, but whatever)

@mmasnick

It's almost certainly a reference to the Streisand effect, right?

He's alluding to an idea that the controversy will make Twitter more popular. I don't agree really. But that's how I read it.

@1RAOKADAY Funnily I thought it was in relation to drawing attention to Mastodon! I think your read is 100% on the money though 👍