SirEviscerate 
ME: A rawhide book for dogs.
PETCO CEO: What's it about?
ME: It's sort of a chews your own adventure.
PETCO CEO: Get out of my office.
dcbaok@SirEviscerate my childhood dog's squeaky newspaper toy "The Daily Growl" with the headline "Man Bites Dog" and the motto "All the News That's Fit to Chew", still in my mind the platonic ideal of dog toys