People who insist you #stay are forgetting, as always, the only true truth about corporate social media: You are the product.

Leave Twitter and the advertisers will leave Twitter. That’s the only way to make your voice heard. Stay on Twitter and the people you think you are fighting against will win.

“I’m staying on this sinking ship!”

“There’s plenty of lifeboats. Matter of fact, there’s a super nice one right here.”

“No! If I abandon this ship, the captain who steered it directly into the iceberg will win!!”

“But…”

“No! Hashtag Stay!”