Whatever I think about Trump, his politics, Jan 6 — I have opinions, everybody has opinions, I wrote a book if you want to read it — is not really the point here. It’s what the decision to me says about what the business model of Twitter is.

Twitter works as a business, if it does, by engaging you. And often, it engages you by inciting emotion. Largely negative emotions. Anxiety, anger, FOMO, outrage, contempt, glee. 2/

People will tweet about the tweets, and reply to them, and QT to dunk on them or to crow over them. Because Twitter has gotten them to decide that they are soldiers in a daily war over the discourse, lobbing little word grenades of righteousness. They are OBLIGATED, in their minds, not to cede the field, or else the wrong people win.

But every word grenade, every reply and dunk and crow, will make a little cash register ring. 4/

Even before getting Trump back, Elon himself has taken on the role of the site’s main character, creating chaos, inciting the crowd, fueling a battle between the fanboys and haters.

I mean, he may also mean all his shit about free speech and the public square. I’m not a mind reader. 5/