Rand FishkinNov 22, 2022

NEW post: https://sparktoro.com/blog/which-3rd-party-traffic-estimate-best-matches-google-analytics/

We analyzed 1,000+ websites' Google Analytics traffic and compared them to estimates from:
- SimilarWeb
- Datos
- SEMRush
- Ahrefs

There's a mess of charts, data, and takeaways, many of which should help marketers who rely on 3rd party estimates to make better calls.

Which 3rd-Party Traffic Estimate Best Matches Google Analytics? - SparkToro

In July and August of this year, SparkToro solicited (via Twitter, our email newsletter, LinkedIn, Facebook, and Instagram) voluntary sharing of Google

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@randfish I am surprised at your surprise that Google Trends is not a good predictor of traffic, but other than that: thanks for another highly valuable read 🙌
Nov 22, 2022 at 9:53amWeb