One of the things that's made it easy to find communities whose discussion I want to see is the linear feed. This is a stark contrast to new social apps I've tried, e.g., Clubhouse, where my feed is dominated by high engagement stuff I don't want.

I understand why companies push that stuff; looking at Twitter's experiments, you get more growth/$ when you switch users who've chosen linear timeline back to ranked timeline.

Fundamentally, this is why most apps don't even offer linear timeline.

At a meta level, something I find mildly interesting is how many people are writing stuff on Mastodon about how it's impossible for Mastodon to scale up without using an ad supported model (b/c server costs), it's better to have ranked feeds because most people want them, etc.

The thing I think is interesting is that the people writing this stuff, implicitly, seemingly cannot conceive of a model where the organization is not growth and profit maximizing.

If I look at my own site, I make $30k/yr off donations and could easily do 10x that with big ads, but I don't currently need the money enough to put ads up.

Likewise, if you do the math on how much it costs to run a Masto server, even if the fediverse gets way bigger and hosting costs go up, you should be able to run a small instance on donations.

Donations aren't profit maximizing compared to have ranked feeds with ads, but it's ok for there to be things that aren't profit maximizing.

It's so obvious that it's ok for things to not be profit maximizing that it's sort of absurd to think that someone would think that someone would say that things must be profit maximizing, and I think that if you asked the people writing the comments I'm referring to, they'd agree in the abstract that it's ok to not maximize profit.

This is the really insidious thing about absorbing values from the environment around you.

As absurd as it seems, a lot of people who've spent a bunch of time in tech really can't imagine what it looks like for something to not be profit maximizing and not switch to an ad supported engagement-boosting feed.

I've been on the lookout for this kind of implicit, general accidental, shift of values (corruption?) ever since I noticed this happened to law students back when I was in school.

As a group, incoming law students and 3Ls have very different goals and values.

Relatively speaking, incoming students are much more likely to want to do "change the world" work and 3Ls are much more likely to want to go into BIGLAW and make fat stacks of cash.

The prestige ladder of law school is oriented around this (most prestigious = clerkship; next most = BIGLAW) and, on average, it's very hard for people to resist having their values corrupted when they're in a system with high/low prestige options.

At the micro level, I think it's really fascinating how this happens. One mechanism that people's values change without realizing it, but there are 2nd order effects as well, e.g., a doctor I know chose a high-prestige career path that they knew they'd hate over the low-prestige one they wanted because "if I did [low status], people would think I couldn't have done [high status]".

It's very hard for people to https://danluu.com/look-stupid/.

Willingness to look stupid

BTW, I'm pretty sure this has significantly impacted me. If I look at the kind of work I do the kind of work I find interesting, it's correlated with stuff that's fairly prestigious, which I find highly suspicious.

I hope I'd never make a call as obviously bad as the above doctor, but it's generally difficult (impossible?) to really disentangle one's own interests from environmental influences.

@danluu this is a painful realization
@danluu I like how you’ve captured the way our economic philosophy colonizes the mind. It is wound tightly throughout our ideas of value and worth. We dream in that language, it stains our every thought. Thinking differently is possible, but the effort is underestimated.
@danluu I think you're conflating a few things here. First, a feed optimized in some way (not necessarily for "engagement") doesn't mean it's ad driven. One of the things I've been thinking about is how much engagement algorithms accidently did something useful - helped people coalesce around social movements. Can we accomplish that without the pernicious effects of engagement?

@danluu Second, socially driven changes in values and priorities can be a good thing, it's not always (or even most often?) bad.

The book Bad Beliefs: Why They Happen To Good People was very helpful in thinking a lot of this out, for me: https://academic.oup.com/book/38980
Its main focus is on conspiracy beliefs, but it discusses the social basis of much of what we think of as individual cognition.

The last thing I want to see is for the fediverse to go ad driven, so I agree we need to push back on that.

@danluu

> a doctor I know chose a high-prestige career path that they knew they'd hate over the low-prestige one they wanted because "if I did [low status], people would think I couldn't have done [high status]".

this person deserves every nanosecond of misery they reap from that decision.

but yes. such people also affect those around them and vote with their dollars (and eyeballs). sad! many such cases

@danluu This is true. I've thought about how this affects fields like law enforcement and education. It's feels like this generation's smartest/most motivated have gone to optimizing engagement. A stark difference if you look at the values/dreams of the WW2 or the Cold War eras.
@danluu
I always play stupid. (Sometimes I'm not even playing!)
I find that people will try to fight you (or "beat" you) if you act superior but they'll try help you if you act dumber.
@danluu As a society we have fetishized profit maximization. The post office and the public library are both large-scale systems that work very well and are essential services that don't generate profits. Mastodon can be like that and reach all Americans at scale in a similar manner.
@danluu noticed this shift of a type of college graduate who would have been going into I-Banking before 2009, trying to leverage into Tech (esp product tracks) after 2013
@danluu
I remember the early chatter about "how will Twitter ever monetize?", then watching every VC on the continent get hard for surveillance advertising and answer that question.
I think the crucial difference here is that Fedi instances (mostly?) don't have investors, so they don't *have* to monetize; the drive for change comes from the users (and from Eugen's whims), rather than from VCs.

@danluu also that they don't seem to understand how little the cost of a lot of the server part of the infrastructure has gotten to be over time. A single modern box can do amazing things and be acquired relatively cheaply...

Ads are a tool to make money / sales by raising awareness and getting people in a funnel/path to monetize with the real "product". Communities have events, fundraisers, ... All of that can exist in a non-centralized infra without as much of a cut taken off the top...

@mischief_sf @danluu That right there is a big part of the equation — most of the people who can't understand how this decentralized open system can scale w/o for-profit model don't know what the costs are. It doesn't matter to them how cheap servers and storage are now compared to the past, they simply don't know anything about servers at all.

/1

@mischief_sf @danluu There are also a LOT of assumptions made conversely by those who insist the (unspecified) costs are low — how much of the current system replies on volunteers versus paid labor? Are both sysadmin and mods in the equation?

I've volunteered as a moderator for a website for the last dozen years. I'm not a security risk to that site; can that be said if *all* labor for Masto servers is volunteered?

@femme_mal @danluu Agreed. I've run websites for businesses and social groups and stopped because of the time commitment, not the infrastructure cost (which was < $40/month).

Part of what I like about the instance I'm on is it documents a lot of the thoughts/policies/plan around these pieces (https://blog.woof.group/docs/donations, https://blog.woof.group/docs/growth). For hard numbers https://runyourown.social/#funding looks covers some (Originally $31/month, now $76/month but gets $107/month in Patreon pledges).

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@femme_mal @mischief_sf @danluu Yes, I find that question the more disturbing one; it's not the server cost but moderation that could scale up to the point where an all-volunteer army might not be able to handle it. We've already seen some moderation errors on a fairly small scale (which are being blown far out of proportion on the bird site and elsewhere because...humans) but one has to think that some really hard moderation decisions are coming down the pike, especially on the larger servers.

@reido @mischief_sf @danluu I've done community management since 1996, moderation for one site since 2010. It's definitely not easy, somebody's angry about it roughly 20% of the time.

I think of the story about the bartender who kicks out the 'nice' Nazi-lite: mods need to boot the trouble early, but they have to know the server's values well and recognize potential trouble promptly.

How to scale that with consistency *with volunteers*? Needs much discussion.

@femme_mal @mischief_sf @danluu Only 20% of the time?🙂

Thank you for this; I agree wholeheartedly. I think in the spirit of what you're advocating, acknowledgement that mistakes will be made and must be speedily rectified and, where appropriate, called out as racist, is a far cry from what we are sometimes seeing here and on that Other Platform, people screaming, "Here there be racists!" and predicting doom. Mastodon will be tested by this huge influx of users and must respond accordingly, but to throw the proverbial baby out with the bathwater seems to me a gross overreaction.

@reido There's a breakdown in that 20%.
- Half are trolls who DDoS by sealioning and belaboring moderation efforts;
- Half of the remainder are free speech absolutists who believe they can say anything with no thought for others, without repercussions;
- The balance are brainless twits who earnestly believe they've done nothing wrong but feel entitled to going unquestioned.
@femme_mal @reido @danluu There's at least some practice in that with things like Reddit and Twitch which do have massive volunteer moderator armies (ex. https://ojs.aaai.org/index.php/ICWSM/article/view/19318), but definitely comes with its own problems.
Measuring the Monetary Value of Online Volunteer Work | Proceedings of the International AAAI Conference on Web and Social Media

@mischief_sf @femme_mal @danluu Yep. I also have to keep reminding myself that, despite my narcissistic tendencies, which lead me to think of Mastodon as new, it is actually a pretty mature protocol and has its own well-established norms, albeit they are being severely challenged by the influx of people like me.

@mischief_sf Up/down voting by community members is one means of volunteer moderation, but it can result in a form of sanctioned brigading as well.

I'd also like to know more about Reddit's and Twitch's demographics which can affect community moderation outcomes, but even demographics can be difficult to pin down depending on r/subject-matter or stream. /1

@mischief_sf Let me point to this example of diverse viewpoints mattering, whether paid or volunteer. A Reddit or Twitch audience depending on demographics may not see the problems a marginalized community member sees. It's difficult to assess the cost to address this challenge. /2
@mischief_sf @danluu Question from a TechnoDunce: do they use a discrete box to do this, like in the old CoLo days, or just virtual servers via the cloud? Is broadband fast enough now that you can just do this with a box at home?
@danluu I've noticed that a lot of people struggle to imagine different models. A Facebook apologist once told me of the massive infrastructure they'd built to host video. "How else could this thing be paid for then by a massive company?", they asked. But by centralising video hosting - building a single platform to serve the entire planet - they are doing it the hard way. The same job can be done better by a market of thousands of small providers, competing, innovating, specialising, etc...
@danluu I think there’s another step here. People have so deeply associated profit-maximization with engagement-maximization that they struggle to see that engagement-maximization is not an inherent good.

@danluu it has to be sustaining tho, and I suspect that if you hadn't earned big money from your last jobs, you wouldn't be willing to live on 30K/year from your Patreon. Maybe you anticipate growing to a large enough number that it becomes sustaining (100K/year?).

Sustenance has to include paying a fair wage+benefits to the admins.

@heathborders I can't speak for the admins, but I lived on $12k/yr for a long time when I was making a lot more than that as an engineer I don't have any problem living on that much.

I think an instance needs to be quite large before it really needs a full-time admin. This isn't mastodon, but the lobsters admin is very part time and does a great job with that. And HN is huge (surely larger than the largest masto instance) and gets by decently with basically one full-time admin.

@heathborders The absolute largest instances are just big enough that it would be helpful to have 1 FTE equivalent of mod/admin and the largest instance is pulling in something like CAD 500k/yr, which seems well beyond what most people would say is required for "sustenance" (where I live, the 2nd most expensive city in Canada, I believe that would put you in the 1%).
@heathborders I believe what's actually happened recently is that the largest pair of instances have appointment some volunteer moderators without a lot of vetting, which has resulted in some questionable moderation decisions, but the issue there isn't a lack of funds.

@danluu @heathborders I believe they said they'd recently hired some moderators, not brought on volunteers.

Which seems like the right choice to me - content moderation is hard work, and they have a ton of stuff being posted now.

But I agree I don't think they have a lack of funds. The mistakes they've made recently aren't because they can't afford more moderators, they're because they don't have good enough onboarding, training, and processes.

@danluu I’m not sure if you’ve heard of the MicroConf/TinySeed corner of the startup universe? Basically independent people trying to make a lifestyle business for themselves without taking on VC or debt

@danluu @heathborders Can you show your work on HN being bigger than the big Mastodon instances? That seems unlikely to me.

mastodon.social has hundreds of thousands of MAUs, so probably at least in the hundreds of thousands of posts per day (though it's hard to guess that ratio precisely.) That seems like far more than what HN handles.

@gregprice @heathborders I was thinking traffic and not posts or words written. I agree that Mastodon probably has more posts and more words written.

OTOH, I don't know what dang's split between programming and moderation is, so he might be much less than full time.

@danluu @heathborders Cool, thanks for the reply.

For thinking about the scale of the moderation burden, I'd expect the number of posts and of words written to be much more of a driver than the amount of read traffic. So I think that points to Mastodon (and in particular the largest instances) needing more moderation effort than HN.

@gregprice @heathborders Yeah, that's fair. One thing I wonder about is how good the moderation tooling is on HN vs. Mastodon.

My impression is that the moderation tooling is very good on HN. No idea about Mastodon, but from the non-moderation interfaces I can see, I'm going to guess that it's poor, which would really increase the mod burden.

@danluu @heathborders Yeah, that's a good point. I agree.

Another "unfair advantage" I think HN has on moderation is the fact that it's a forum for a specific, limited range of subject matter.

Lots and lots of the sorts of posts that tend to make content moderation hard can be just promptly squashed on HN as off-topic. On a general-purpose social media site, that won't wash.

@danluu @heathborders
Plus, because it's small and also focused, a moderator can read or at least skim a large fraction of all the discussion that happens.

That means they'll have way more context when making a decision on any given post than a moderator would be shown when working for FB or the bird site or, presumably, mastodon.online.

@gregprice @heathborders A question I have is, in the long run, if the fediverse scales, is small instance moderation even possible for instances that don't want to basically defederate without outsourcing moderation to a small set of centralized actors?

I've seen a variety of solutions to this and none even seem remotely plausible to me, e.g., see https://www.facebook.com/dan.luu/posts/pfbid023LoPRovpoprimEhSUSbaCTxKXfzGBgANk2dLr2DwFdHpgUwhSZiyA5C2rLMakrW4l?comment_id=450688213862987 for a discussion where someone proposed some solutions that I think can't possibly work.

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@gregprice @heathborders I'm very optimistic about small forums being moderatable by people in their spare time and I visit quite a few forums where mod work is minutes per week (and I'd guess that lobsters is more like hours per week), but mod burdern in the fediverse scales as a functional of both instance size and total fediverse size, which seems unsustainable without some large actors providing moderation.

@gregprice @heathborders This is a bit fatalistic, but I'm not super worried about moderation in general as things scale up because the entire system seems relatively likely to be unworkable if things scale up.

If there is a good solution, I think it's fairly non-obvious and every solution I've seen proposed pretty obviously can't work. And if we end up with a large fraction of the mod burden taken by some big centralized actors, then small instance moderation should be fairly light work?

@danluu @gregprice @heathborders

do you think fedi is "unworkable if things scale up" because human moderation can't scale, or because the technical architecture of federation itself can't scale?

it seems like there are possible solutions to both

@danluu @heathborders Yeah.

I think the best-case scenario is that there will be centralized actors — basically maintaining some forms of blocklist for instances to subscribe to and contribute information back to — and that they'll have some meaningful degree of collaborative/community governance.

Probably a more likely scenario is that there'll be such lists, but with little accountability except for the option for an instance to do without.

@danluu @gregprice I think long-term we end up with email where small instances are de-facto untrusted bc defederated instances can simply spin up a new instance elsewhere. This is part of why I didn't want to run my own private instance, like I used to do with my own private email server.

@heathborders @danluu I agree. I think it will be difficult to avoid that.

One possible direction that could help is for some reputation to derive from a Mastodon/fediverse hosting service one uses. So then if your new instance is on e.g. masto.host, it'd get some degree of ability to federate - and masto.host and the rest would exert pressure in turn on their customers to have a minimum level of good behavior.

@heathborders @danluu A bit like how if you use Sendgrid or Amazon SES etc., they'll limit how fast you can spew stuff right at the start, monitor signals that your stuff isn't being considered OK by the recipients, and clamp down on you if those look bad.
@danluu @heathborders HN’s comments are a trash fire so I wouldn’t be holding that up as a good example. As instances grow, content moderation becomes a much more significant portion of costs, far exceeding hosting. Coincidentally, the algorithmic TL was in part built to combat abuse too: https://social.lot23.com/@jon/109372301129404830
Jon Bell (@[email protected])

5/ I remember when we added quote tweet, and we have the receipts. It does *not* increase abuse. (Source: I was the lead designer on the abuse team) You know what increases abuse? Reverse-chron replies without any sorting or algorithm, because someone can say "Kill yourself" as the first response. It becomes a game. It silences people.

Hometown
@heathborders @danluu I’d be interested to run the numbers on it but what I’d like to see prioritised isn’t profit-maximisation so much as sustainability-maximisation. Donations will always be at peak relative to use during the early adoption phase; maybe we’ll hit a growth wall, or maybe the costs become unmanageable as the user base grows?
@danluu @heathborders Dan, $12k/yr is less than the federal poverty line in the US.
@danluu It would be interesting if instances of various sizes published cost per user so it would be possible to estimate how much an average user should pay to support it, i suspect it would be small enough that even if 1% of the users pay, it can be made profitable, but my guess is really uninformed, as i never tried to run a website of that scale.
@danluu Fully agreed, just dropping by to point out how 'donations' can be twisted into extreme profit maximising. Patreon was all about how to maximise returns for your 'content', really explicitly encourage you to change your online persona in order to best fleece your friends for cash.
@danluu Oops just realised you run a patreon :) Would be interested in how you find this aspect, it was too much for me

@yaxu For me, I don't want to really do monetization oriented things, so I just don't do them.

If I wanted to make money, I think putting out 95% paywalled content with some teasers would be the way to go, and if I was good at video, then that would be the way to go, per the numbers in https://twitter.com/danluu/status/1589775358102212608.

Dan Luu on Twitter

“I'm surprised by how much money individuals make from video. At the bottom of the high end, there are examples like https://t.co/8FAJZZpNZe, where the #137th streamer on twitch has been offered $10M/yr multiple times. More surprising to me are numbers for "normal" streamers,”

Twitter