@aral This.
I am truly shocked by how hard marketeers are working to ensure viewership, btw. And with crap arguments: “if a few people don’t watch FIFA aren’t really going to feel it, so you might as well.”
Well, actually, if very few people watch this time, broadcasters may feel it’s not worth buying the rights next time = less money for FIFA = less incentive for sacrificing literally every shred of common decency and humanity = fewer/no human rights violations in future (hopefully).
@aral If advertisers don’t see a return on investment, and suffer reputational damage for being involved in this – which translates into financial loss – then same.
Of course, that won’t change what has happened in Qatar this time around, but it could teach FIFA and pals that blatant disregard for human life and human rights no longer pays. And since money seems to be the only thing they care about…