Twitter's very existence depends on mDAU. This data—licensed to business, governments and anyone interested in purchasing it—is counting on people using Twitter daily.

There is no “stay and fight.” This is a fallacy. Staying literally lines the pockets of the (now) alt-right twitter.

The more interactions and likes and account has, the more personal information you inadvertently generate.

Not a big account? The app tracks you even when closed. You’re still contributing to its existence.