Jackie Gardina

Someone on Twitter said this about Mastodon: “Sounds great for having random anonymous conversations. Sounds terrible for investing in a professional presence or brand.”

I have to admit, I am relieved to be able to have conversations rather than “investing” in a “brand”. I enjoy the former and I have never been very good at the latter. #fedilaw #lawprofs #twittermigration

Nov 20, 2022 at 2:02pmWeb
Show threadHoldfastNov 20, 2022
@jackiegardina Agreed. The only, useful, brand I have come across on Twitter has been my energy supplier, Octopus.
I want random conversations. That was why Google+ was such a good thing. Unfortunately, that may have been why journalists hated it! Those journalists persuaded Google to close it and I had fewer "random conversations". I hope this will become as good as it was!
I haven't used the word "anonymous" in describing them as I don't believe they are and a journalist should know better!
Show threadMichael Z.Nov 20, 2022
@jackiegardina Humanity had been absent from Twitter for a long time. This place is a breath of fresh air.
Show threadDeurman@fosstodon $ Nov 20, 2022
@jackiegardina I'm not sure I understand what they mean with "investing in a brand"? Do they mean like interacting with your favorite band or keeping up with updates from a service you use? Or do they mean that a lot of companies do support and keep their customers up to date using social media?
Show threadJackie GardinaNov 20, 2022
@deurman I think they mean “personal brand”. People used Twitter to build their personal brand as a way to market themselves (and books, substacks, podcast, etc.). It sometimes meant your were interacting with someone’s brand persona, rather than that person’s authentic self.