David KayeI wrote up quickly some thoughts on what I think is going to happen to twitter. won't be news to my followers, i imagine, but still, here it is (on medium, which still exists!) https://dkisaway.medium.com/whats-going-to-happen-to-twitter-a-few-thoughts-ad212a3d62a6
Paras Bhargava@davidkaye does anyone know average roi for twitter ads vs. Google? Facebook? Tiktok? If its quite low, the advertisers may leave faster than we think. Musk could still keep the site going, but the tactics could change.
Chloë Lum@parasbhargava @davidkaye I block every advertiser I see over there. Just ding my part.
KafkaOn Reddit a while back I read a really interesting comment by someone who works in advertising for a big brand.
He said Twitter already before Musk had the 2nd lowest ROI for online advertising (TikTok #1 IIRC). It’s a key reason Twitter struggled w valuation. When being on Twitter now represents a reputational risk the numbers don’t make sense at all for advertisers. That was the reason they fled so quickly.
@katherines @davidkaye thank you for this. Do you know an org that tracks advertising roi? Also im noticing a lot of ibm ads on twitter. This is surprising to me. (Im pretty retired Nd never made buying decisions for IT)