I will give big points to the first news organization, big or small, that:
* Sets up an instance for its newsroom,
* Sets up an instance for the community it serves,
* Enables rel=me for staff,
* Creates a boost-on-Mastodon sharing function,
* Enhances that function so headlines/images (with alt-text) appear in the toot,
* Covers the Fediverse as more than a geeky curiosity or alt-Twitter,
* Listens to and joins in the conversation here.
@jeffjarvis Having news orgs have their own instances for their staff sounds good, but it may not be great for journalists. On Twitter, a journalist can develop a following that they take with them when they move employers. But someone who develops a following on their employer's mastodon instance loses it when they leave (unless they allow them to migrate the account elsewhere).
@mattblaze @jeffjarvis Mastodon has “move account” functionality baked in. A couple of days ago I moved to a new instance. Or do you mean something else (on top of that)?
@simeon @jeffjarvis It requires your instance to support it. Will private orgs allow it? Also, it deletes the post history.

@mattblaze @jeffjarvis Right. I think they should but I also see that you leave your org's email address behing when you leave.

Another approach would be to link/affiliatie people to orgs through Mastodon’s verification mechanism and severe the link when they move away from organisation. Bonus (?): there is no need for an org instance.