Three thinkers I believe everyone should read if they want to understand how social media works:
* Mel Conway
* Harry G. Frankfurt
* José Ortega y Gasset
Yes, I say this knowing fully that the bulk of their work pre-dates social media.
Three thinkers I believe everyone should read if they want to understand how social media works:
* Mel Conway
* Harry G. Frankfurt
* José Ortega y Gasset
Yes, I say this knowing fully that the bulk of their work pre-dates social media.
Believe it or not, Mel Conway is active on social media. We used to follow each other on Twitter.
An interesting insight that Mel has: social networks, if left alone, trend towards unfairness.
The reason: The solutions you can find to the problems you have depend on who is talking to whom.
And the solutions we need right now require a synthesis of understandings that lie in multiple disciplines that don’t talk to each other.
This creates the conditions for unfairness.
Harry G. Frankfurt's key social media insights can be found in his book "On Bullshit".
This is highly readable!
What is bullshit? What makes it bullshit? And why is there a rise in bullshit?
He concludes that whenever new forms of communications increase, so does bullshit. And the more social this social technology is, there's higher peer pressure to participate in bullshit.
The reason: despite lack of knowledge, people on social media feel pressure to form and share opinions.
The third thinker I recommend, José Ortega y Gasset, wrote a key insight on social media 93 years ago: Revolt of the Masses
This book details why conflict happens on social media, and why this gives rise to Fascism.
He examines two participants in this conflict
1. Specialists who believe their expertise should extend to command above others
2. Mass-men contemptuous of expertise, care little for facts, and see the world in terms of winning or losing
Generally, I think three things are inevitable about all social media platforms:
1. Unfairness on social media means there will power users with privilege
2. The desire for social status results in the spread of bullshit, outrage, and misinformation
3. Especially when people feel disempowered, they see social media as a game that's about winning or losing—not as a means to create and nurture human connection
I've mentioned previously why I was against Blue Checks, why I believe this "feature" created unfairness on Twitter, and why certain migrants here are wrong for trying to push for Blue Check status on the Fediverse.
I hope that here on the Fediverse, the desire for fairness overrides the desire for status.
People in favor of creating Blue Check status on the Fediverse don't like acknowledging that it's about social status.
They claim that they're purely concerned about account verification.
But account verification already exists on the Fediverse, so why do you want a Blue Check here anyway?
Because the Fediverse's current account verification doesn't carry the same weight as a Blue Check when it comes to social status.
I point this situation out whenever people say Blue Checks have nothing to do with social status:
Richard Spencer, the white supremacist, was once a Blue Check. What's more people demanded that his Blue Check be removed—not because the Twitter account in question was an imposter. There was no doubt the account was verified, that was not up for debate.
The Blue Check was removed because Twitter wanted to revoke the social status that came with it.
The appeal is social status.
So it's apparent that Blue Check status establishes unfairness and privilege.
But another side effect is that it encourages the propensity for bullshit.
Why is this? Because for those who have Blue Check status, there's now greater pressure to state an opinion—even on matters outside their realm of knowledge.
A good example of this is Neil deGrasse Tyson. Ever read his tweets regarding history? They're bullshit!
Yet because he's a Blue Check, the bullshit carries extraneous weight.
What's more, Blue Check status creates the conditions for Fascism. I'm not exaggerating about this point.
For people who have it, Blue Check status gives them the conceit that they should have command over others.
And if you don't have Blue Check status, you become contemptuous of the Blue Check's claims of status.
Which means actively diminishing Blue Check expertise.
At this point, facts don't matter. Just winning.
Now we have a motivation for using Twitter to attain power.
It's no mistake that Twitter was Donald Trump's platform of choice—this despite Facebook being a more popular social network while he was President.
Twitter gave him status that other social networks couldn't provide.
And in turn, because Donald Trump was a Blue Check, he rode the waves of authoritarianism to the white house.
Blue Check status correlates to real world power.
Further, why was it so significant that Twitter banned Donald Trump from their service?
Once again, social status.
The ban wasn't just about a violation of the TOS—Trump did that many times without consequence. It was about diminishing his social status.
And isn't it funny how this ban finally happened after Jan 6—not before?
Another consideration about the social status of Blue Checks.
Why did Elon Musk pay $44 billion for Twitter—and why did it *have* to be Twitter?
Not for the technology. We all know that Mastodon, and other microblogging apps, are virtually on par.
It's due to the network effect. Specifically, not how many people use Twitter, but who uses Twitter.
To the likes of Elon, there is no greater social status than controlling the social network that creates social status.
I often emphasize the Fediverse over any individual Fediverse app. This is tied to value.
It isn't so important than any service replaces or clones Twitter.
What's actually important is that we build tech that decentralizes power and authority—minimizes the importance of social status.
Yes, we're building the tech.
But can we likewise build a culture that follows suit?
For the Fediverse to work well, we must resist building any feature that encourages the conditions for unfairness—no matter how much people demand it.
This means saying "No!" to anyone that wants a fancy badge—presumably accredited by the Grand Fediverse Council, of course.
We shouldn't want that—not if we want longterm sustainability of a decentralized social network.
Finally, fairness needs to be incentivized.
People need to actively want it.
A question for all Fediverse developers: what might an incentive for fairness look like?
@creek Well, that's a punishment. But there needs to be other tools beyond punishment.
How about positive re-enforcement?
@emptyfish As I've pointed out, green checks exist. They act as verification. What they lack is the social status of the blue check.
Also, I don't think the imbalance was purely about perception. There were real tangible privileges that came with having a blue check.
@doctorLURK Facebook is done. It's not that people will suddenly stop using it, it's that the userbase is getting older and dying.
But more precisely, it's no longer a cultural force. And that's the kiss of death for a social network.
@atomicpoet yes this is why I use #openweb as well as #Fediverse to keep focus on the open part.