With more and more people leaving the blue bird, and their highest-traffic season beginning (World Cup), the levies look ready to completely burst real soon. Not just from people leaving voluntarily, but…the site just becoming actually unusable.

Just a speed run of the “fuck around, find out” process.

If it wasn’t kinda sad it’d be impressive.

#Twitter

@chrisabides All he would have needed to do was keep things as they were for a month or two and then roll out most of the changes he wanted slowly over time. Clearly he doesn't appreciate the "boiling a frog" metaphor. Maybe that's best for the rest of us.