Great article.

"Musk thinks he bought a tech company, but he’s actually bought a community of users, and that's where its value lies..."

So says Prof Paul Bernal - Professor of Information Technology Law at the University of East Anglia School of Law.

https://eastangliabylines.co.uk/why-elon-musk-the-chief-twit-is-in-trouble/

Why Elon Musk – the Chief Twit – is in trouble

Musk thinks he bought a tech company, but he’s actually bought a community of users, and that's where its value lies.

East Anglia Bylines
@mikegalsworthy some brilliant points raised there and goes to show why so many are choosing Mastodon as a new open source, open minds community that will be clutter free of bile!
@simonmason @mikegalsworthy it will never be as popular or successful as Twitter. Twitter's global public posts by default is what made it what it is. This decentralised service is fundamentally different.
@natts @simonmason @mikegalsworthy You may be right, but if the thoughtful creators that generate a large part of Twitter’s content (and thus half its revenue) decide that Mastodon suits them better, then Twitter itself will never again be as successful as Twitter. And I suspect that’s what’s happening.