Great article.

"Musk thinks he bought a tech company, but he’s actually bought a community of users, and that's where its value lies..."

So says Prof Paul Bernal - Professor of Information Technology Law at the University of East Anglia School of Law.

https://eastangliabylines.co.uk/why-elon-musk-the-chief-twit-is-in-trouble/

Why Elon Musk – the Chief Twit – is in trouble

Musk thinks he bought a tech company, but he’s actually bought a community of users, and that's where its value lies.

East Anglia Bylines
@mikegalsworthy some brilliant points raised there and goes to show why so many are choosing Mastodon as a new open source, open minds community that will be clutter free of bile!
@simonmason @mikegalsworthy it will never be as popular or successful as Twitter. Twitter's global public posts by default is what made it what it is. This decentralised service is fundamentally different.
@natts @simonmason @mikegalsworthy You may be right, but if the thoughtful creators that generate a large part of Twitter’s content (and thus half its revenue) decide that Mastodon suits them better, then Twitter itself will never again be as successful as Twitter. And I suspect that’s what’s happening.
@natts @simonmason @mikegalsworthy never? If tw1tter implodes, which looks entirely possible, Mastodon will by definition be more successful.
@onebiskuit @simonmason @mikegalsworthy I've yet to see any realistic reason why it will implode any time soon. Almost nothing has changed, as yet.
@simonmason @mikegalsworthy Yup. It’s definitely my biggest worry, that the right wing nut jobs will come over here to seek all of us out once there’s no one left to bully on Twitter. But the Fediverse seems built to tackle that sort of thing. 🤞
@mikegalsworthy @ProgGrrl @simonmason I shudder to think what admins might face if that came to pass, but being a voluntary effort, not looking for profit and not paying attention to clicks, ads etc, the admins will be less shy about actioning reports of unacceptable behaviour.