I did a little comparison: reach and reaction on Twitter and Mastodon.

I picked a subject typical of my feed and reworded it to be more native to Mastodon. Same link, issue, people, tone.

With 309 K followers on Twitter it got 81 shares and 179 likes

With 8.5 K followers on Mastodon: 123 shares and 195 likes.

Here are the two posts:

https://twitter.com/jayrosen_nyu/status/1591147769229557761 [305K followers, 81 shares, 179 likes]

https://mastodon.social/@jayrosen_nyu/109326807884220104 [8.5K followers, 123 RT, 195 likes]

Jay Rosen on Twitter

“"He asked: Do you really think we haven’t done enough coverage of the threats to democracy? "I responded emphatically that yes, I certainly did think that." @froomkin's dialogue with @blakehounshell of the New York Times is not to be missed. https://t.co/D1qnw0MkZv”

Twitter
@jayrosen_nyu
Wow! It sure proves that even those of us who still split their attention between the two platforms are paying much more attention here and hardly looking back.
I'm still struggling to interpret "Favourites" (compared to "Bookmarks"), but I was kindly lectured to not equate Favorited here to Liked there. Favourite would mean more "this is significant" than "I like or agree".

@fheinderyckx @jayrosen_nyu I think Favoriting is like Liking, semantically -- "this is significant" or "I agree" or "Thanks" or "I acknowledge you". The only differences are that Favoriting has no influence on anybody's feed, and there is no list of your Favorites. Anyone looking at a post can see who favorited it and those mentioned get a notification.

Bookmarking is just for you. Nobody else sees it.

I'm told both of these cause that post to be included in your full text search corpus.