I did a little comparison: reach and reaction on Twitter and Mastodon.

I picked a subject typical of my feed and reworded it to be more native to Mastodon. Same link, issue, people, tone.

With 309 K followers on Twitter it got 81 shares and 179 likes

With 8.5 K followers on Mastodon: 123 shares and 195 likes.

Here are the two posts:

https://twitter.com/jayrosen_nyu/status/1591147769229557761 [305K followers, 81 shares, 179 likes]

https://mastodon.social/@jayrosen_nyu/109326807884220104 [8.5K followers, 123 RT, 195 likes]

Jay Rosen on Twitter

“"He asked: Do you really think we haven’t done enough coverage of the threats to democracy? "I responded emphatically that yes, I certainly did think that." @froomkin's dialogue with @blakehounshell of the New York Times is not to be missed. https://t.co/D1qnw0MkZv”

Twitter
@jayrosen_nyu
Wow! It sure proves that even those of us who still split their attention between the two platforms are paying much more attention here and hardly looking back.
I'm still struggling to interpret "Favourites" (compared to "Bookmarks"), but I was kindly lectured to not equate Favorited here to Liked there. Favourite would mean more "this is significant" than "I like or agree".
@fheinderyckx @jayrosen_nyu Perhaps a "Like" should be added. But, regardless, I think "Favorite" serves a similar purpose. We can look back on our "Favorite" list just as we can a "Like" list. I think the term "Like" implies a democratization which isn't, necessarily, real. It *can* be for that purpose, but I'd see that as better and more completely expressed via actual polls--both here and on other networks.