@taylorlorenz he did the same re working from the office with Tesla. I don’t know how well that’s gone, but the obsession with getting people into a physical office really is yesterday’s approach to today’s problems.

I genuinely don’t know what he thinks he’s getting? Higher productivity? Better morale?

It’s unlikely.

@secretlyextrovert @taylorlorenz

I fear you're right.

Yet the prevailing thinking in every successful Product and Tech org I've ever been in is about empowerment and autonomy (with some guardrails around it, obvs).

It might be gratifying for a CEO to walk into an office and see "their people" lined up like Victorians in a workhouse (probably looking quite miserable by now), but operating a 4k company from the top is a HUGELY inefficient and ineffective way to go.

Productivity will plummet.

@IamAlyosha @taylorlorenz you’re right and we’ve been here before when Marissa Mayer tried to turn Yahoo around. Ironically enough, she was another CEO who lionised sleeping in the office.

The press at the time interestingly handled it much the same as currently, some outlets saying it’s the right call.

https://www.wired.com/2013/02/yahoo-no-work-from-home/amp

A few years later, Yahoo sold to Verizon for less than 5bn - less than 5x what they paid for Tumblr.

@secretlyextrovert @taylorlorenz I guess the one consolation is Yahoo! survived.

I'm not 100% certain that will be the case for Twitter. Nothing is too big to fail!