Kept having this vague sense of deja vu these past two days seeing what’s happening with Mastodon, and it just hit me: Ello. Anyone else remember that?

Five or six years ago Twitter came down hard on drag queens for not using their real names, and a bunch of them left and adopted Ello. The news went viral and over a few days millions of new uses piled into Ello as a possible Twitter alternative. (Cont. in reply)

…Problem was that the creators of Ello had never intended it to be big. It was an act of love created to give artists and creators a place to be online. Ello blew up for a few weeks, but soon everyone left except the original community, which still exists today.