I'm thinking about hype because I'm seeing a lot of business-y types talking about the Fediverse.

A few months ago, I mentioned that investor types have the Fediverse on their radar. They're not actively dropping millions into Fediverse startups, but it's definitely on their radar.

Most of us have high and lofty ideals. But there's sharks who are eyeing the Fediverse and thinking, "Ah, another opportunity for disruption."

Keep that strongly in mind when the buzzwords start flowing.

Some folks might be thinking, "You're just being anti-business! How are Fediverse developers supposed to be paid?"

As it happens, I run a business. I build software. I very much talk about the need for developers to make a sustainable living.

And I've indeed talked about how to best monetize the Fediverse.

Here's where I say the quiet part out loud: the Fediverse is already being monetized.

Mastodon accepts donation. Masto.host charges for hosting. A few devs are hired for theming.

Usually when a slick-haired moccasin-sans-socks-wearing business bro with an MBA talks about "disruption," he's really talking about preserving the status quo for web service monetization: ads and SaaS.

That's pretty much what they're trying to bring to the table. This time, I predict the proposals will be, "How to apply ad and SaaS models to the Fediverse."

But maybe instead of preserving old models, we should think about something different.

Perhaps Silicon Valley should sit this one out.

During the next year, I already know what articles will be written about the Fediverse:

1. Why are the Fediverse and Mastodon Trending?
2. The Complete Guide to the Fediverse
3. Why More People Are Choosing Mastodon Over Legacy Social Media Sites

This kind of content pops up whenever something tech-related gains traction. Hype already writes itself.

The Fediverse is officially part of the tech hype cycle, and the tech hype cycle follows patterns.

Regarding hype, the Fediverse has disrupted the typical cycle in one regard: the so-called "important" people haven't been given exclusive access in advance.

When you look at typical hype cycles, that's usually the first part of the playbook.

Facebook was first exclusively launched to ivy league schools. Google Glass was only available to the technorati -- handpicked by Google. Clubhouse was first only available to "influencers".

The Fediverse is available to everyone -- from the beginning.

It's funny -- the rise of the Fediverse has caught the cultural gatekeepers with their pants down.

They hate not being part of the advanced hype cycle, so they're *really* leaning into, "Mastodon is just the social media equivalent of Desktop Linux".

Sounds clever. But desktop Linux has been popular for well over a decade. It's called ChromeOS.

So even with that critique, they're tone deaf about the current reality of desktops.

@dhfir They're trying to imply that desktop Linux has never gone mainstream.

But how mainstream are desktops right now? And as far as desktops are concerned, Linux is pretty popular.

Basically, this is the blue check version of alluding to Star Wars Kid so you can prove you're hip to the Internet.