One of the things I occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone.
So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline /1
This is very reminiscent of Rene Thom's "catastrophe theory" which I read about (and only have a general understanding of) years back. Things push back and forth until it reaches a point where there's a sudden disruption (the 'catastrophe'), and afterwards, it's a new set of circumstances.
John Bull
Philip Proefrock, architect