One of the things I occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone.
So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline /1
So: what's a thermocline?
Well large bodies of water are made of layers of differing temperatures. Like a layer cake. The top bit is where all the the waves happen and has a gradually decreasing temperature. Then SUDDENLY there's a point where it gets super-cold.
That suddenly is important. There's reasons for it (Science!) but it's just a good metaphor. Indeed you may also be interested in the "Thermocline of Truth" which a project management term for how things on a RAG board all suddenly go from amber to red.
But I digress.
And this does effect print publications as much as trendy digital media companies. They'll be flying along making loads of money, with lots of users/readers, rolling out new products that get bought. Or events. Or Sub-brands.
And then SUDDENLY those people just abandon them.
The "No-one goes there any more as it's always too crowded" problem that hits restaurants, clubs, and, venues. :D
John Bull
Billy Smith