Going to be trying to put some lovely #gamedev marketing tips on Mastodon, in a bid to entice people to join
So here's some to begin: A discount tips thread!
You should be making sure to discount your #games as often as you can -- you'll always sell better during that period, so there's no real reason not to smash them out all the time
On #steam: Don't go crazy with deep discounts, dip gradually over time. The store is ranked by revenue, so deep discounting will not help you. Use Visibility Rounds and tiny updates to bump the sales a little each time
On #nintendoswitch: Go a bit deeper with discounts, as the store is ranked by units sold. You can do often + long discounts on Switch, so just go crazy with them
On #Xbox /PS: You can only do "official" discounts, so make sure you're on the email threads that allow you to opt in
If you get the opportunity to do bundles, don't be scared to be part of them -- as crazy as it sounds, we usually see our base sales *increase* after we've done a bundle
Suspect the idea is that being in a bundle means having loads of new players for your game, which increases the word of mouth to players who don't own the bundle
When a bundle offers you $Xk to be part, don't say yes - ask for more! They're always given a range they can say yes to. So add another $20k on, and see what they say
Mike Rose
NeonIain
lashman
Vlad【尉遲衛德】
Martin Nerurkar