Initiative Hamburg Werbefrei
maxlath@hhwerbefrei @douginamug nice! Some resources for inspiration: we made a campaign in #Lyon called "Plein la vue" https://pleinlavue.org/index.php/qui-sommes-nous/ that was kind of the legal version of "Résistance à l'Agression Publicitaire" [Resistance against Ads Agression] https://antipub.org/ to weight in the then incoming re-negociation of ads in public spaces
@hhwerbefrei @douginamug We had strong links to the local Greens and climate movement, and so when the Greens won the mayorship, the local regulation on advertisement was made to forbid outdoor digital ad boards and as well as decreasing the size of non-digital ad boards https://met.grandlyon.com/publicite-dans-la-rue-ce-que-va-interdire-le-nouveau-reglement/ 🎉
Additionnally, the contract for underground digital ad boards that still runs for 2 years will not be renewed
Additionnally, the contract for underground digital ad boards that still runs for 2 years will not be renewed
Publicité dans la rue : ce que va interdire le nouveau règlement
La Métropole de Lyon vient de voter le projet de son règlement local de publicité. Une fois débattu et voté dans les conseils municipaux, il sera soumis à une enquête publique courant 2022. Il s'appliquera aux 59 communes de la Métropole début 2023. L'ambition de ce document : réduire la place de la publicité dans l'espace public et améliorer la visibilité des enseignes.
@hhwerbefrei @douginamug among the actions we used, we had an event were around 50 people went in different subway stations to be human ad blockers https://maxlath.eu/posts/ad-blocker-humain/#EN #adblock #humanadblocker
@hhwerbefrei @douginamug another great action: during the #MarchePourLeClimat [walks for climate] we had all billboards on the planned demonstration path covered with a big white sheet of paper to invite people to draw on them, replacing the ads by anti-ads messages https://twitter.com/Coll_Pleinlavue/status/1038486972468260864
This could be done in the open as it's non-destructive
#subvertizing #pleinlavue #RAP #adblock
This could be done in the open as it's non-destructive
#subvertizing #pleinlavue #RAP #adblock
@maxlath @douginamug Congratulations #Lyon! This is great news, and similar to what we're trying to achieve for Hamburg.
Unfortunately, subway stations are out of scope for us at this stage (even though they're thoroughly polluted with the same kind of ads), as the law treats those differently from sidewalks.
They're private property, not public ground; and for procedural reasons we (roughly) aren't allowed to propose changes to more than one law at a time.