Doc Edward Morbius ❌@feonixrift I don't see that as optimal.
Information (good and bad) spreads evolutionarily, as with speciation _or_ disease. (Both are themselves propogation of information and its resultant behavioural manifestations.)
Adam Kucharski's new book is only the latest exploration of this idea:
https://www.worldcat.org/title/rules-of-contagion-why-things-spread-and-whythey-stop/oclc/1135576436
More generally see #UniversalDarwinism and notions of information-as-epidemic dating to at least the early 1960s (I need to dig out references).