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I wouldn't be surprised if the idea was to coordinate Tanhaji's trailer launch with International Men's Day (also today) since this film is all about defining masculinity as alpha, violent and aggressive. (Yes, I picked this image particularly for the way it's framed, with the cannon as a phallic object in the middle.)
Seeing Saif Ali Khan dressed in black and consorting with Mughal-type folk, you may think he's the evil Muslim villain in Tanhaji (ref: Ranveer Singh's Khalji in Padmaavat). But no, Khan is playing Uday Bhan Rathod, who was apparently taking tips from Leonidas of 300.
So what we're getting in Tanhaji is a fight between the Maratha Tanhaji and Rajput Uday Bhan. Or, as the trailer for Tanhaji frames it, between the Good Hindu and the Bad Hindu.
And guess what's topmost on the Good Hindu Tanhaji's priority list? Bhagwa - apparently it's the "Maratha flag" (I don't know enough of the Maratha community to know the truth of this) but in recent history, bhagwa was claimed by the RSS. Tanhaji's mission (should he choose to accept it) is to make the bhagwa flag fly. It must be a total coincidence that today bhagwa is synonymous with Hindutva.
But, as Tanhaji informs us, topping the priority is bhagwa. Leaving aside the disservice that the dialogue below does to those considered "mad", what Tanhaji's writers do is conflate the political idea of swaraj with with the contemporary religious connotations of bhagwa. This is in addition to the intentional confusion of Maratha caste identity with Maratha as a regional identity (see @h_tejas's toot).
@dpanjana the trailer seems to be the "greatest hits" of factually incorrect dialogue baazi. Now, for some stakeholder to come up and protest against the inaccurate representation
@sankarshan I don't think factual correctness has ever been associated with Bollywood. The thing to do though isn't to shut this film down (because that would let the director play a martyr card) but to dissect its messaging.
@dpanjana@sankarshan Slate has a column that explores how close or far removed to the original story are Hollywood scripts. Do we have one for Bollywood? If not then someone should start it. I have not seen the movie yet. Question is "do i have to"? But I agree it should not be banned for any reason whatsoever.