sayzardJun Tamaoki / 玉置絢 (@OKtamajun)
생성형 AI가 창작 일을 완전히 빼앗을 것이라는 우려는 과장됐으며, 핵심은 AI를 어떻게 활용하느냐라는 관점을 제시했다. Rockstar/Take-Two의 Strauss Zelnick이 생성형 AI에 대해 수백 건의 테스트를 진행했다고 언급해, 게임·콘텐츠 업계에서의 AI 도입 현실을 시사한다.
Steam & Epic Games | Daily⚠️ Grand Theft Auto 6 is the release hanging over Strauss Zelnick's head: it drops on November 19, analysts expect a massive media event, and anything short will be read as a FLOP.
To be labelled a hit the game must shift at least 25 million copies in 24 hours; even 15 million would be treated as failure given the enormous spend, insiders say the budget has topped $1 billion, and Zelnick reportedly gave the studio carte blanche.
🎮 Strauss Zelnick of Take‑Two confirmed GTA 6 will launch on consoles on November 19, 2026; the PC port will come later. Rockstar straight-up: console players are their CORE.
Zelnick denied rumours about a Sony marketing deal, calling the delay a studio «historical tradition». He also admitted PC now accounts for up to 50% of big-title sales, but the priority remains a perfect launch on PS5 and Xbox Series.
😳 Strauss Zelnick admits the current phase of GTA 6 is both "exciting and terrifying", sky‑high public expectations are putting massive pressure on the team.
According to Zelnick, Rockstar aims to deliver something players have never experienced before, and Take-Two is backing creative teams with essentially unlimited money and manpower. Execs remain cautious: no victory lap until players actually hold the game in their hands. HYPE
#SteamAndEpic #Zelnick #According #Rockstar #TakeTwo #Strauss
⚡️ Strauss Zelnick on GTA VI: Take‑Two and Rockstar are building a «unique» game, expectations are massive, Zelnick admits the pressure but won't promise record sales.
He confirmed a console‑first launch on November 19 for PlayStation 5 and Xbox Series. Rockstar stays focused on CONSOLES and says the exclusivity isn't tied to any marketing deal with Sony.
#SteamAndEpic #Rockstar #Zelnick #PlayStation #November #CONSOLES
🎮 They don't have that kind of cash: Strauss Zelnick, CEO of Take-Two, said at iicon that GTA 6 won't feature real-world ads.
He explained the game's universe is wholly fictional and that avoiding real-brand tie‑ins helps preserve the integrity of the experience and the series' satirical tone, so, NOPE to product placement.
😬 Strauss Zelnick stirred the nerves again talking price for Grand Theft Auto 6.
Six months to launch, at iicon he said Take-Two wants a price "well below" the project's perceived value so it feels "very reasonable." Analysts expect the standard edition around $70, $80, with $100 likely for expanded bundles. Zelnick admitted he's SCARED of inflated fan expectations; official details and active marketing kick off on May 21 during th...
🕵️♂️ Take-Two says it's planning to push more than just GTA, L.A. Noire is on the radar. At the closed iicon in Las Vegas, boss Strauss Zelnick gave Variety a one-word reply: YES.
Jenny Maas asked if the company will develop the franchise, Zelnick confirmed interest but kept specifics under wraps. Fans are hoping for a new game; remember, Rockstar Games absorbed Video Games Deluxe last year, now operating as Rockstar Australia.
⚡️GTA 6 won't cost $100-120, Strauss Zelnick put fans at ease. CHILL 😌
Take‑Two's CEO says the standard edition is expected to land in the usual blockbuster range of $70-80 (no final price yet). He stressed that paid premium projects won't include aggressive ad insertions, interrupting a game you've already paid for is unfair. Analysts still expect pricier deluxe/expanded editions, but the base game shouldn't shock players with an absu...
⚡️Take-Two has fired its head of AI, Luke Dicken, along with his team as part of a major AI-department reorg.
Most of the group reportedly came from Zynga (acquired in 2022 for $12.7B). Take-Two refuses to comment; CEO Strauss Zelnick has publicly criticised AI before, looks like a pullback on AI investment. WILD 🤨
#SteamAndEpic #TakeTwo #AIDepartment #Strauss #Zelnick #Dicken
