Currents Of Kindness Blog Hop-ECM: Where is the Writer?

After watching The Ba***ds of Bollywood directed by Aryan Khan, I came across Neeraj Pandey’s Instagram post, which sparked deep reflection. As a writer and someone who cherishes the impeccable craft of writing in books, I’ve noticed we often undervalue this skill in other media. 

Writers in industries like advertising, political campaign slogans, events, award shows, or theatre are often invisible, much like a burkha-clad woman. Even when we watch a theatrical play, we tend to remember the actor or dancer who stood out for us, but rarely the writer behind the script.

This made me question how inclusive our spaces are for writers outside the realm of books. Do we acknowledge the person who crafted the clever script of a tagline that’s on everyone’s lips now? Writers’ struggles are often dismissed, labelled as lazy or “not knowing how to write,” without understanding the reality of their challenges.

How can we create more inclusive spaces for writers? Every industry—be it a product campaign, event, or show needs a skilled writer who pours their creativity into making it seamless. Consider the writers behind a 30-second ad or a feature film. Are we asking about their pay? Are we recognizing the effort behind the finished product, or do writers remain invisible, just as they often do in movies or advertisements?

In the past decade, only a few writers, like Varun Grover and Neeraj Ghaywan, have gained mainstream recognition for their work, particularly for Masaan. They’ve become household names, but it took years for them to achieve this. Meanwhile, countless other writers toil daily, fighting to keep going without giving up.

Our spaces must become more inclusive and appreciative of writers in every industry. Their work deserves respect, and their pay should reflect their value.

In conclusion I would like to point out… I’ve noticed a troubling pattern: when writers are undervalued, recycling of ideas becomes rampant. When their hard work isn’t recognized, the potential for ground breaking creativity takes a backseat. We need to see the writer. Let’s make space for them. Let’s value their contributions and ensure their efforts are celebrated across all industries.

This post is a part of Currents of Kindness Blog Hop hosted by Manali Desai and Sukaina Majeed under #EveryConversationMatters blog hop series.

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