The Buyer | Rob McMillan on lessons we can all learn from decline in US wine sales

After 30 years of growth, the US wine industry is experiencing a demand correction, felt most acutely in wine sold less than US$12. Whi…
#wine #AmericanWine #America #Americanwine #RobMcMillan #SiliconValleyBank #UnitedStates #UnitedStatesWine #USWine #USAWine #Wine #wineconsumers #winedemand
https://www.diningandcooking.com/2239185/the-buyer-rob-mcmillan-on-lessons-we-can-all-learn-from-decline-in-us-wine-sales/

In today's lodiwine.com/blog, a twenty-something talks about what younger wine consumers really prefer, which cannot be gleaned through industry data. https://www.lodiwine.com/blog/Do-not-talk-about-what-younger-consumers-think-about-wine-unless-you-re-under-30
#wineconsumers #lodiwine #lodiwinecountry #generationz #millennials
Do not talk about what younger consumers think about wine unless you're under 30

Image from drobotdean by Freepik. Anna Delgado (co-writer) "When was the last time," I recently read in a Substack page called Wineshop Punk, "a wine writer sat down to have a glass with a young person?" Wineshop Punk is penned by a 26-year-old named Anna Delgado. She herself is crazy about wine, having taken a job at a Lodi tasting room about two years ago. I sat down to share a couple of bottles of wine with Delgado two weeks ago, so I asked her, what's up with the wine interest? She told me that she graduated with a degree in Political Science at UC Davis, and immediately set sail for the west coast of Ireland, where she stayed an entire year. Somewhere along the line she picked up a book called Adventures on the Wine Route written by Kermit Lynch and got hooked on the idea, or possibility, of working in the wine industry. Then she embarked on a course of formal wine education (through Court of Master Sommeliers)...

Lodi Winegrape Commission