Situated in a Victorian boat factory on the banks of the river Quaggy in south-east London, Factory Forecasting was established in 2012 by Ruth Chapple. Ruth has over 25 years of experience in the fashion and trend forecasting industry, notably creating and leading Stylus Fashion, as Head of Womenswear for WGSN and as a brand consultant advising companies such as Primark, Esprit, Footlocker and Sainsburys. In 2021 Ruth returned to University, graduating with a Distinction in MSc Psychology. She holds an NCFE Level 2 Certificate in Understanding Autism and co-hosts the London branch of a national support group for partners of individuals affected by ASC. Ruth is a member of the British Psychological Society and has acted as an advisor to NHS England regarding the clinical implications of undiagnosed adult autism.

#trendsintelligence #strategicanalysis #futureforecasting #wellnesstrends #lifestyletrends #TrendPsychology #ConsumerTrend #MarketTrend
#fashioninsight #wellness #lifestyle #consumerculture #designdirection
#forecasting #about #psychology #trenddirection