Times of India | Eddy Cue explains the ‘credit card trick’ that built Apple's $109 billion services business

Apple's $0.99 song pricing faced a financial hurdle due to credit card fees. Services chief Eddy Cue revealed a clever workaround: batching multiple purchases into a single transaction to minimize fees. This strategy, still used today for App Store and Apple Music, ensured profitability and fueled the massive success of iTunes, laying the groundwork for Apple's $109 billion services empire.

Read more: https://timesofindia.indiatimes.com/technology/tech-news/eddy-cue-explains-the-credit-card-trick-that-built-apples-109-billion-services-business/articleshow/130035395.cms

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