You cannot adequately demonstrate empathy and competency when your communications look like form letters. The details matter. The context matters. The specific circumstances of THIS incident affecting THESE people at THIS moment — all of it matters.
Templates can’t capture any of that.
The Template Trap — Discernible Inc
Organizations waste time creating incident communication templates that produce generic, inauthentic responses. Instead of preparing Mad Libs-style documents, build communication infrastructure: pre-established relationships, channel access, and clear decision authority that enable rapid, authentic


