Red Tractor's Misleading Environmental Claims in Banned Ad
The Advertising Standards Authority (ASA) has banned a TV advertisement by Red Tractor, the UK's largest certifier of farm products, for misleading environmental claims. The ad, which ran from 2021 to 2023, suggested that Red Tractor-certified farms upheld high environmental standards, a claim the A... [More info]
A red tractor sits in a lush, green field behind a metal gate, surrounded by dense trees under a clear blue sky. The scene captures a peaceful rural landscape with vibrant colors and natural beauty.
Sedgewickville, Missouri
Photo taken on May 22, 2025
CORRALLED, STRANGLED AND CRUSHED
Specialist catching team #Keyo, a company that prides itself on being the 'largest poultry handling firm in the UK,' was brought in to carry out the nightmarish process of #depopulation. Keyo is both #RedTractor and #RSPCA Assured. What we filmed was nothing short of a #terror show.
As the time came to #RoundUp the #ducks for slaughter, widespread #panic set in amongst the #flock.
8/16
I wouldn't ever share without a CW. However, I feel it is a very important matter and as such will not shy away from #AnimalWelfare matters. I am appalled that a certain supermarket (with over 900 stores in the UK with 22,000 employees) has this happening within its supply chain.
Always buy #British #RedTractor marque meat if you choose a meat diet.
legolasposeidon at KillBait
Larry Braun
Vegan FTA
anna_lillith πΊπ¦π±π
Lynda Bowyer