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The executive explains how frontline voices shape FAT Brands’ newest brand ...
#localmarketing #brandambassador #marketing #qsrmagazine
The executive explains how frontline voices shape FAT Brands’ newest brand ...
#localmarketing #brandambassador #marketing #qsrmagazine
How Elaine Patel Built Local Marketing Across a System of over 2,300 Units
Elaine Patel’s first job was as an unofficial brand ambassador for McDonald’s, where she passed out flyers in the community and coordinated birthday parties for guests. Her passion for connecting with her neighborhood carried over to Fatburger in 2003, when she became vice president of marketing. More than two decades later, as vice president of […]