Existing vocabulary:
#nastyfew - the overlords: tech, business, political power. Works well, already established.
#fluffy - comfortable, non-threatening, conflict-avoiding activism. Well understood in context.
#spiky - confrontational, direct, willing to cause friction.
The gap is something more specific: the person who performs niceness or fluffiness as a *weapon* - who uses social respectability, politeness norms, or community goodwill as a way to enforce conformity, block challenge, and protect their own position. Not the #nastyfew (they're openly powerful) and not simply #fluffy (that's just timid). This is the *vile* fluffy - nice on the surface, actively harmful underneath.
Options:
#nicenasty -. Has rhythm, easy to remember, does the job. The inversion is the point.
#velvetblock - soft surface, hard obstruction. More descriptive of the *mechanism*.
#fluffygate- implies gatekeeping behind a fluffy front. A bit clunky.
#pratocracy - the rule of prats. Funny but loses the specific nice/nasty dynamic.
#softpower - already taken in international relations, would cause confusion.
#vilefluff - pairs well with #nicenasty tag, keep it in the vocabulary
#nicenasty is the strongest - it's immediately, has no baggage, and does what a hashtag should do: compress a complex dynamic into something people recognise and use to organise the moment they hear it.
The question is whether one tag or two. #nastyfew for power from above, #nicenasty for obstruction from within the community itself, #fluffy for the timid. A clean three-part vocabulary?
#OMN (Open Media Network)
witchescauldron