The "kiddult" segment (18+) represented 14% or $5.7B of US toy industry sales for the 12 months ending in September 2022.

"And even as the pandemic's threat ebbs, toy makers... see adults' interest in playthings as long-lasting and are creating new products, services and websites aimed for the older group."

Bloomberg: https://www.bloomberg.com/news/articles/2022-12-19/not-just-for-kids-toymakers-aim-more-products-at-grown-ups

#toys #collectors #toyindustry #kiddults