Thanks to everyone commented here or wherever, the final text of postmarketOS leaflet / handout / brochure / flyers / (do you know any other names for this kind of thing?) was just committed to the official artwork repository! I hope some of you will find a copy at your favorite events and enjoy reading it!
Still drafting...
I am drafting a handout of postmarketOS for IRL events.
On there previous posts I tried to create a map of the existing approaches of "branding" in the context of the Fediverse.
It is important at this point to consider the role of branding in a communication strategy. Fediverse is not a corporation nor a single entity, it is in fact a collective movement. How is it possible to build a effective strategy of communication, which is essential to make the Fediverse more accessible to more people and at the same time merge a multitude of different opinions and points of view from the Fediverse users into a single and universally recognizable identity?
@hamishcampbell talked a lot about branding in the Fediverse in a thread on Social Hub
Am thinking we need less BRANDING in #fedivers apps and more community look and feel in the #UX would be nice to have “wizard” to run to set this up and try and standardize all the fealds and images sizes, so it can be similar for each application. And yes, we need to talk about the #geekproblem to make this happen.
As said in the previous post, in 2020 @[email protected] created a thread on Social Hub as a way to invite people to propose new designs for the #fediverse logo
the resulting discussion highlighted some interesting points
The concept of network may be somehow misleading in the current logo, as the Fediverse is more like an archipelago of connections without an actual balance between them: some instances are more connected than others, and a pentagon with all the points connected would be an incorrect description then. A mesh would be more correct than a fully connected shape (quoting @humanetech)
Also the pentagram may be welcomed with mixed feelings by the mainstream audience, as this geometric figure have different meanings in different cultures, in particular Christian culture associate it with negative values.
Personally I agree with @drq who discussed in this thread about the need expression of a concept using visual and design boundaries over the desire to present a concept using literal meanings
It's worth mentioning the different proposal originated in the discussion.
I've found some activity by a user called Dick Smith Fair Go, there is something from this user cached online but their account seems inexistent, it was likely deleted from all the instances they used. What remains online is a quite productive activity of Fediverse logo proposals. A well documented is the FediOrigami proposal
For my #Fediverse thesis, today's topic is about branding
As a graphic design my job is also about working with visual identities of brands, groups, entities and so on. It means I design visual communication so the identity of the author/object of the matter is both understandable and recognizable.
I must say, this seems incredible hard to do with the Fediverse.
Not only it is't owned by anyone, but it has some many different iterations in instances, softwares, protocols and communities that defining a whole identity for it will be always a limiting action.
However this didn't stopped the Fedi community to trying to find a common identity for the network.
I did a little research about it and here's what I've found
This appears to be one of the earliest symbols ever created to comunicate the structure specifically of the Fedivers's ancestor, StatusNet, and it was used to announce the Federated Social Web Summit in 2010