Dr MichelleWho is talking about what I'm going to call #facialcodinggate?
There's suddenly an influx of criticism of #facialcoding for #emotion research in #marketingresearch & #consumerresearch.
I feel like I've been beating that drum for years. But the new #ICO report (https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2022/10/immature-biometric-technologies-could-be-discriminating-against-people-says-ico-in-warning-to-organisations/) seems to be driving the latest craze.
I feel people are missing the point though. It's not the tools. It's the people and their overestimation of #AI for use #emotionresearch.
Who's with me?
#neuroscience #psychology
‘Immature biometric technologies could be discriminating against people’ says ICO in warning to organisations
The Information Commissioner's Office is warning organisations to assess the public risks of using emotion analysis technologies, before implementing these systems. Organisations that do not act responsibly, posing risks to vulnerable people, or fail to meet ICO expectations will be investigated.