Online Marketing Strategy ⌘Jul 27, 2025
With the rise of #zeroclick searches, CMOs need to rethink #attribution in #AIsearch. They should independently verify and interpret #eventbaseddata, conduct #marketresearch, and utilise #audienceresearch tools to understand #customerbehaviour. https://www.searchenginejournal.com/when-direct-means-we-dont-know-cmos-rethink-attribution-in-ai-search/549783/?eicker.marketing #performance #marketing #analytics
When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience insights.

Search Engine Journal