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Emerald Holding, Owner of WPPI and PPE, Acquires The Wedding School

Emerald Holding, the parent company that owns both the Wedding and Portrait Photographers International (WPPI) and the Photoplus Expo (PPE) has announced that it has acquired The Wedding School, an online wedding photography education platform.

The Wedding School was founded by photographer and educator Susan Stripling. After she found success in online teaching through Creative Live, Stripling started her own platform in 2016 with the same team that launched Sue Bryce Education and The Portrait Masters -- two other platforms recently acquired by Emerald. It now joins a large lineup of brands as part of an expansion from the historically in-person business model into online education.

Emerald Holding has stated that Stripling will remain involved in the business as a consultant and will "continue to draw on her real-world experiences to contribute to the growth of The Wedding School."

“Running a business is a lot,” says Stripling. “And as all wedding photographers know, it’s not just about taking pictures at weddings. It’s meetings and editing, emails and emails and emails. The photography takes up only about 10 percent of what we do! Running The Wedding School was similar, she says, and the acquisition by Emerald “means that we can all do what we do best. I can go back to my first love: content creation and production. As a consultant I can create and find new instructors, produce new classes, delve deeper into community support, and put all of my efforts and endeavors behind that.”

Within the last four months, Emerald Holdings has purchased the top three online education platforms for the wedding and portrait industry, positioning itself to cleanly pivot to digital, or at least offer an even experience between online and in-person.

From a business perspective, these recent acquisitions makesa lot of sense. The organization has historically relied entirely on in-person events, and the onset and continued issues brought on by the COVID-19 pandemic have caused substantial damage to any industry that is reliant on in-person attendance. Despite Sony's choice to pull out from the show last minute due to concerns about the delta variant of the coronavirus, WPPI is set to go as planned this week in Las Vegas.

Emerald's pivot away from full reliance on in-person events did take place at last year's Photoplus when the show went fully digital. It's likely that Emerald recognized that its ability to transition to digital across all its properties and with education would be far faster and more sustainable if it were to purchase outlets rather than try and strike out on its own. With three mammoth education platforms under it now, the company is set to not only navigate the uncertain waters of a current and post-pandemic world, but flourish in it.

#culture #industry #news #education #emeraldexpo #emeraldholdings #onlineeducation #photoplus #portraits #suebryceeducation #theportraitmasters #theweddingschool #tradeshows #weddings #wppi

Sony Pulls Out: WPPI’s Return Shaky Amid COVID Resurgence

Just one week after Sony joined WPPI's list of exhibitors for this year's 2021 show, the company has announced that it will not be attending this year. The move caps widespread concern from would-be attendees and reports of multiple speakers and instructors canceling plans to attend.

WPPI is scheduled to take place from August 15 through the 19 at the Mirage Hotel in Las Vegas.

A Sony representative confirmed to PetaPixel that the company would be withdrawing from WPPI and all tradeshows for the foreseeable future in order to protect the health and safety of its staff.

Sony Electronics has been closely monitoring the evolving situation of the COVID-19 Delta variant. As a result of the unprecedented and unexpected circumstances, we’ve made the difficult decision that we will not be participating in-person at this year’s WPPI Expo.As the world continues to grapple with the pandemic and businesses adopt digital alternatives and online opportunities to prevent the spread of the virus, Sony Electronics will continue to communicate with our customers and partners in ways that allow us to safely deliver exciting product news and updates to a wider audience and our broader Sony community. We’ll continue to monitor the situation and look forward to participating at industry events in-person at some point in the future.

With Sony out, only Canon and Sigma remain as major camera or lens manufacturers attending the show, as Nikon and Fujifilm already chose not to attend. Canon was reached for comment but did not reply ahead of publication.

The move caps two weeks of rising uncertainty among would-be attendees. PetaPixel received multiple calls and emails expressing concern and rumors that multiple speakers and instructors were pulling out of the show as well, and while PetaPixel was unable to confirm most of these rumors, it was able to learn that at least a few high-profile photographers have decided to cancel plans to attend.

Emerald Expositions, the organization that operates WPPI, did not respond to the request for comment.

Earlier this month, retoucher and educator Pratik Naik posed a question to his followers on Facebook asking if anyone still had plans to attend the event and if recent changes to the spread of the virus changed anything.

154 people responded and nearly all of the comments expressed significant concern. A majority stated that they would not be attending for various reasons.

"Sadly, we are cancelling our plans to go," one photographer responded.

"Nope. I never even considered it. It was no secret that we were heading in this direction when vaccine numbers fell off a couple months ago. Attending WPPI at this point is a threat to public health," another writes.

"So far I’m planning to go but really playing it by ear and feeling a lot of hesitation," said another.

"As someone who is vaccinated and still wears a mask I was planning on going to another conference in Vegas this week and here I sit at home with Covid. I’m SUPER careful and I still got it," one photographer said. "Those who are going please please be careful!"

The rumors and worries expressed likely grew as concern over the danger of the Coronavirus Delta Variant continue to grow. On August 10, Las Vegas instituted a mask mandate for the city regardless of vaccination status as 65% of the number of positive cases in Nevada were tied to Clark County.

#COVID19 cases are on the rise in our state, and most of them are in @ClarkCountyNV.

Here's an update on the numbers, along with some other information you should know. 📈

Follow the link for info on where you can go to get tested & vaccinated.
🔗 https://t.co/ZqNk1iOH6o pic.twitter.com/dbwo8jaYoT

-- City of Las Vegas (@CityOfLasVegas) August 10, 2021

That same day, Nevada reported 30 deaths due to COVID-19 and remains what is known as a "high transmission" state in a White House report. This is the largest number of deaths reported since a February 4 report when 39 deaths were recorded. The state's test positivity rate is at 16.3% while Clark County's rate is 17%. There are 240 new cases reported per 100,000 every seven days in that county.

Image credits: Background of header photo licensed via Depositphotos.

#culture #industry #news #backsout #cancels #coronavirus #covid #covid19 #deltavariant #emeraldexpo #sony #tradeshow #wppi #wppi2021