See the red circle in Figure 1. Friends, that thing is not an apostrophe! It’s a left single quotation mark. Please don’t get caught making this egregious punctuation error. Yeah, yeah, people insist on using the not-really-very-smart quote mechanisms in apps like MS Word. If you use “smart quotes”, please post-process documents to fix these, instead of letting them leak into the wild, much to the embarrassment of your groovy company. #punctuation #MSWord #dumbquotes #typography

@DaysOfFuturePast
The only thing I use Microsoft #Notepad for is to remove formatting and convert #SmartQuotes into #DumbQuotes before I paste text.
#CutAndPaste